Value hotels can be kinda blah. They know you picked them because they’re cheap so they don’t try too hard to delight you – it’s all about keeping prices down. So the Hampton Inn, part of the Hilton empire, stands out for investing in friendly and inexpensive touches that put a smile on your face. 

Post-it notes, punsome keycards and stache-and-smile paper cups all personalise a brand experience that would otherwise be generic. They’re super low-fi so they don’t mess with the brand’s value promise. But you feel they’ve thought more about how to make your stay warm and fun. 

Result? You feel they care more too.

‍‍Love the paper cups – could spawn an awesome social campaign, don’t you reckon?
‍‍Dad jokes on the key cards… can’t help but smirk. The hotel’s signature black and white photography balances nostalgia and accessible style.
‍‍Found this casually stuck to the bedhead – of course you’d expect nothing less but somehow it’s reassuring, like they’ve double checked everything and super plumped your pillows.
‍‍It’s all friendly – from the free coffee station until you head out.

Tags

#hamptoninn #hotels #hilton #brand #brandexperience #casestudy #papercup #stache #mustache #coffee #smiles #keys #keycard #notepad #scratchpad #postit #stickynotes #friendly #doormat #welcome #exit

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