Director
Brand Strategy
• Big idea, story & strategy
• Brand invention & reinvention
• Positioning: trends, audience & message
• Campaign concept & creative
• Content
development & copywriting
• Brandsome We founded this little company and took it global
• DIM & Shark Song Random House published my
novels // now they're digital
• Experience Co Some work we aced lately // see this work
I’m creative lead and joint owner of Sydney and Seattle based studio Brandsome where I lead brand invention and reinvention. My career as a creator, storyteller and strategist spans brand, advertising, publishing, television and financial services. I’m also a published novelist. As excited about solving B2B challenges as B2C, I’ve worked with vibrant startups, midsize companies and household names, including Microsoft, Intel, Cisco, Philips Lighting and Australian telecommunications leader Telstra.
